• 姓名:
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  • 马步青
  • 特任副教授
  • mabuqing@ustc.edu.cn
  • 工商管理系
  • 市场营销
English
  • To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing , Production and Operations Management , 2024 , 33(8): 1759-1774
  • Return window decision in a distribution channel , Production and Operations Management , 2020 , 29(9): 2121-2137
  • Traditional or drop-shipping? : channel choice and product quality , International Journal of Production Research , 2024 , 62(19): 6999-7017
  • The bright side of third-party marketplaces in retailing , International Transactions in Operational Research , 2022 , 29(1): 442-470
  • Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost , Kybernetes , 2017 , 46(2): 291-309