Education

2013.6, Ph.D. in Visual Communications
Southeast University; Nanjing, P.R. China

2009.10, MA in Visual Design
Southeast University, Nanjing, P.R. China

2007.6, B.Eng. in Industrial Design, and B.E. in International Trade.
Shandong University, Jinan, P.R. China

Research Interests

Consumer behavior, visual information processing, crisis management

Research  Experience

2016.1 – 2017.12: Postdoctoral Research Fellow, Mays Business School, Texas A&M University, USA

2014.1 – 2015.12: Postdoctoral Research Fellow, School of Business, Nankai University, China

2011.9 – 2012.9: Visiting Student, Department of Computer Science, Erik Jonsson School of Engineering and Computer Science, The University of Texas at Dallas, USA

Publications

Jiuchang Wei, Ming Jiang, Yi-Na Li*, Wenjing Li, James Mead (2023), The impact of product defect severity and product attachment on consumer negative emotions, Psychology & Marketing, forthcoming. https://doi.org/10.1002/mar.21778

Yiming Lu, Yi-Na Li*, Jiuchang Wei (2023), Simple but Logical: Risk knowledge design and its impact on engagement in online knowledge community, Journal of Knowledge Management, 27(1), 31-46. https://doi.org/10.1108/JKM-11-2021-0838 

Rui Wang, Yi-Na Li, Jiuchang Wei* (2022), Growing in the Changing Global Landscape: The Intangible Resources and Performance of High-tech Corporates, Asia Pacific Journal of Management, 39:999-1022. https://doi.org/10.1007/s10490-020-09744-8

Lingchen Dai, Kang Zhang, Xianjun Sam Zheng, Ralph R Martin, Yina Li, and Jinhui Yu* (2022), Visual Complexity of Shapes: A Hierarchical Perceptual Learning Model, The Visual Computer, 38: 419-432. https://doi.org/10.1007/s00371-020-02023-z

Huizhen Jin*, Yi-Na Li*, Dongjin Li*, Jun Zheng* (2020), The Effects of Physical Activity Calorie Equivalent Labeling on Dieters’ Food Consumption and Post‐consumption Physical Activity, Journal of Consumer Affairs, 54(2): 723-742. https://doi.org/10.1111/joca.12299

Xinzhe Lin, Yi-Na Li*, Xiaolan Wan, Jiuchang Wei (2020), Market Reaction to the International Acquisitions by Chinese Firms: The Role of Potential Intelligence Sourcing and Preannouncement, Chinese Management Studies, 14(4):915-934 doi.org/10.1108/CMS-11-2019-0394

Huan Yang, Yi-Na Li*, Kang Zhang (2020), The Interactive Influences of Color Attributes on Color Perception Bias, The Visual Computer, 36(5): 925-937. https://doi.org/10.1007/S00371-019-01706-6

Yi-Na Li, Kang Zhang*, Dong-Ni Hu, Mao Lin Huang (2019), The influence of edge bundling on visual information search, Information Sciences, 495:234-246. doi:https://doi.org/10.1016/j.ins.2019.05.007 

Chu-Bing Zhang, Yi-Na Li*, How social media usage influences B2B customer loyalty: Roles of trust and purchase risk (2019), Journal of Business and Industrial Marketing. doi:10.1108/JBIM-07-2018-0211.

 Yi-Na Li, Miaomiao Cai, Kaiya Wu*, Jiuchang Wei (2019), Decoupling Analysis of Carbon Emission from Construction Land in Shanghai, Journal of Cleaner Production, 210: 25-34. doi.org/10.1016/j.jclepro.2018.10.249

Meng-Jia Zhang, Jie Li*, Kang Zhang*, Yi-Na Li (2017), Visual Exploration of 3D Geospatial Networks in A Virtual Reality Environment, Computer Journal, 61(3), 447-458. doi.org/10.1093/comjnl/bxx117

Yi-Na Li*, Kang Zhang, Dong-Jin Li (2017), How Dimensional and Semantic Attributes of Visual Symbol Influence Relative Value Estimation, ACM Transactions on Applied Perception, Vol.14, Iss. 3 Article No.18. doi: http://dx.doi.org/10.1145/3059006

Yi-Na Li, Kang Zhang*, Dong-Jin Li (2017), Rule-Based Automatic Generation of Logo Designs, Leonardo, 50(2):177-181. doi:https://doi.org/10.1162/LEON_a_00961

Chu-Bing Zhang, Yi-Na Li*, Bo-Wu, Dong-Jin Li (2017), The Roles of Network Externalities and Social Interaction Ties in Building Wechat Users’ Continuance Intention, Computers in Human Behavior,69: 284-293. doi:10.1016/j.chb.2016.11.069

Yi-Na Li, Dong-Jin Li*, Kang Zhang (2016), The Impact of Metaphors on Information Visualization, Journal of Visualization,20(76): 1-18. doi:10.1007/s12650-016-0371-9

Yi-Na Li, Chi Yao, Dong-Jin Li, Kang Zhang* (2014), Adaptive Difficulty Scales for Parkour Games, Journal of Visual Languages and Computing, 25(6): 868-878  doi.org/10.1016/j.jvlc.2014.09.003

Research Funding

NSFC, The Influences of Visual Grammar on Consumers’ Information Processing and Decision Making.

Humanities and Social Sciences Research Funding, Ministry of Education of China, Visual Communication of Warning Information in Public Space