Non-tenured Associate Professor
Department of Management Science
Discipline: Management Information System
Joined University of Science and Technology of China in 2023
interested in interdisciplinary IS research spanning economics, marketing, and operations management. new digital technologies on firm strategies, consumer behavior, and social welfare. His work has appeared in the Journal of Management Information Systems, Information Technology & People, and Information Systems Frontiers. He is a regular presenter at international conferences; he has presented his research at prestigious conferences such as ICIS, POMS, PACIS, WITS, WeB, and CSWIM.
2017-2022, City University of Hong Kong, Information Systems, Ph.D.
2016-2022, University of Science and Technology of China, Management Science, Ph.D.
2012-2016, Hefei University of Technology, Mechanical Engineering, B.S.
Economics of Information Systems, Platform Economy, Online Advertising, Digital Servitization, Pricing and Competitive Strategies, Digital Privacy
 Xin Zhang, Xiaolong Guo, Wei Thoo Yue*, and Yugang Yu. (2022). Servitization for the Environment? The Impact of Data-centric Service Models. Journal of Management Information Systems, 39(4), 1146-1183.
 Yugang Yu, Xin Zhang, Xiong Zhang*, and Wei Thoo Yue (2022). Is Smart the New Green? The Impact of Consumer Environmental Awareness and Data Network Effect, Information Technology & People, 35(3), 1029-1053.
 Xiong Zhang, Xin Zhang*, Xuechen Luo, Wei Thoo Yue. (2022). The Impact of Revenue Models on Anti-Counterfeiting Measures for Online Intermediaries. Information Systems Frontiers, 24, 1905–1928.
Referred Conference Papers
 Xin Zhang*, Lihong Cheng, Yugang Yu, “Is More Precise Better? The Impact of Recommendation Service in Live Streaming Selling,” Conference on Information Systems and Technology (CIST), October 15-16, 2022, Indianapolis, USA.
 Lihong Cheng, Xin Zhang*, “Curbing or Conniving Counterfeits: Strategic Analysis of Blockchain Adoption Decisions in Online Platforms” Proceedings of the 42nd International Conference on Information Systems (ICIS), December 12-15, 2021, Austin.
 Xin Zhang*, Wei Thoo Yue, Yugang Yu, “The Effect of User Privacy Concerns on Platform Competition in a Two-sided Market.” Proceedings of the 14th China Summer Workshop on Information Management (CSWIM), June 26-28, 2021, Chongqing.
 Xin Zhang*, Alan Ran Zhang, Wei Thoo Yue, Yugang Yu, “The More, the Better? The Impact of Data Analytics and Data Provisioning on Publisher Competition” Proceedings of the 41st International Conference on Information Systems (ICIS), December 13-16, 2020, India.
 Lihong Cheng, Xin Zhang*, “Consumer Privacy Concerns, Exclusive Data Access and Personalized Pricing” Proceedings of the 41st International Conference on Information Systems (ICIS), December 13-16, 2020, India.
 Xin Zhang, Xiong Zhang*, “IoT-enabled Smart Green Products: Environmental Awareness, Network Externality and Competition.” Proceedings of the 28th Pacific Asia Conference on Information Systems (PACIS), June 22-24, 2020, Dubai.
 Xin Zhang, Alan Ran Zhang*, Wei Thoo Yue, Yugang Yu, “What is Your Data Strategy? The Strategic Interactions in Data-Driven Advertising.” Proceedings of the 40th International Conference on Information Systems (ICIS), December 15-18, 2019, Germany.
 Xin Zhang, Wei Thoo Yue*, Xiaolong Guo, “Servicizing for the Environment? The Impact of Service Improvement,” Proceedings of the 27th Annual Workshop on Information Technologies and Systems (WITS), December 13-14, 2017, Seoul, South Korea.
* Corresponding author
Working Papers and Work in Progress
 A Blessing or a Curse? The Implications of Data Brokers on Publisher Competition, with Wei Thoo Yue, Alan Ran Zhang, Yugang Yu, Under revision
 Find the Good. Seek the Unity: A Hidden Markov Model of Human-AI Delegation Dynamics, with Junming Liu, Wei Thoo Yue, Alvin Leung, Under revision
 When Better AdTech Is Worse for Advertisers: The Strategic Interactions of AdTech Firms, with Wei Thoo Yue, Alan Ran Zhang, Yugang Yu, Under revision
 How to Monetize Data: An Economic Analysis of Data Monetization Strategies, with Wei Thoo Yue, Yugang Yu, Xiong Zhang, Under revision
 To Partner or Not to Partner? The Partnership Between Platforms and Data Brokers, with Lihong Cheng, Yugang Yu, Yong Tan, Under review
 Consumer Privacy Concerns, Multihoming, and Platform Competition in Two-Sided Markets, with Hong Xu, Wei Thoo Yue, Yugang Yu, Prepare for submission