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LI Yina Non-tenured Researcher Department of Business Administration Discipline: Marketing Office:619 Phone:+86-551-63606573 Email:yinali@ustc.edu.cn Joined University of Science and Technology of China in 2018 |
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Education 2013.6, Ph.D. in Visual Communications 2009.10, MA in Visual Design 2007.6, B.Eng. in Industrial Design, and B.E. in International Trade.
Research Interests Consumer behavior, visual information processing, crisis management
Research Experience 2016.1 – 2017.12: Postdoctoral Research Fellow, Mays Business School, Texas A&M University, USA 2014.1 – 2015.12: Postdoctoral Research Fellow, School of Business, Nankai University, China 2011.9 – 2012.9: Visiting Student, Department of Computer Science, Erik Jonsson School of Engineering and Computer Science, The University of Texas at Dallas, USA
Publications
Jiuchang Wei, Ming Jiang, Yi-Na Li*, Wenjing Li, James Mead (2023), The impact of product defect severity and product attachment on consumer negative emotions, Psychology & Marketing, forthcoming. https://doi.org/10.1002/mar.21778 Yiming Lu, Yi-Na Li*, Jiuchang Wei (2023), Simple but Logical: Risk knowledge design and its impact on engagement in online knowledge community, Journal of Knowledge Management, 27(1), 31-46. https://doi.org/10.1108/JKM-11-2021-0838 Rui Wang, Yi-Na Li, Jiuchang Wei* (2022), Growing in the Changing Global Landscape: The Intangible Resources and Performance of High-tech Corporates, Asia Pacific Journal of Management, 39:999-1022. https://doi.org/10.1007/s10490-020-09744-8 Lingchen Dai, Kang Zhang, Xianjun Sam Zheng, Ralph R Martin, Yina Li, and Jinhui Yu* (2022), Visual Complexity of Shapes: A Hierarchical Perceptual Learning Model, The Visual Computer, 38: 419-432. https://doi.org/10.1007/s00371-020-02023-z Huizhen Jin*, Yi-Na Li*, Dongjin Li*, Jun Zheng* (2020), The Effects of Physical Activity Calorie Equivalent Labeling on Dieters’ Food Consumption and Post‐consumption Physical Activity, Journal of Consumer Affairs, 54(2): 723-742. https://doi.org/10.1111/joca.12299 Xinzhe Lin, Yi-Na Li*, Xiaolan Wan, Jiuchang Wei (2020), Market Reaction to the International Acquisitions by Chinese Firms: The Role of Potential Intelligence Sourcing and Preannouncement, Chinese Management Studies, 14(4):915-934 doi.org/10.1108/CMS-11-2019-0394 Huan Yang, Yi-Na Li*, Kang Zhang (2020), The Interactive Influences of Color Attributes on Color Perception Bias, The Visual Computer, 36(5): 925-937. https://doi.org/10.1007/S00371-019-01706-6 Yi-Na Li, Kang Zhang*, Dong-Ni Hu, Mao Lin Huang (2019), The influence of edge bundling on visual information search, Information Sciences, 495:234-246. doi:https://doi.org/10.1016/j.ins.2019.05.007 Chu-Bing Zhang, Yi-Na Li*, How social media usage influences B2B customer loyalty: Roles of trust and purchase risk (2019), Journal of Business and Industrial Marketing. doi:10.1108/JBIM-07-2018-0211. Yi-Na Li, Miaomiao Cai, Kaiya Wu*, Jiuchang Wei (2019), Decoupling Analysis of Carbon Emission from Construction Land in Shanghai, Journal of Cleaner Production, 210: 25-34. doi.org/10.1016/j.jclepro.2018.10.249 Meng-Jia Zhang, Jie Li*, Kang Zhang*, Yi-Na Li (2017), Visual Exploration of 3D Geospatial Networks in A Virtual Reality Environment, Computer Journal, 61(3), 447-458. doi.org/10.1093/comjnl/bxx117 Yi-Na Li*, Kang Zhang, Dong-Jin Li (2017), How Dimensional and Semantic Attributes of Visual Symbol Influence Relative Value Estimation, ACM Transactions on Applied Perception, Vol.14, Iss. 3 Article No.18. doi: http://dx.doi.org/10.1145/3059006 Yi-Na Li, Kang Zhang*, Dong-Jin Li (2017), Rule-Based Automatic Generation of Logo Designs, Leonardo, 50(2):177-181. doi:https://doi.org/10.1162/LEON_a_00961 Chu-Bing Zhang, Yi-Na Li*, Bo-Wu, Dong-Jin Li (2017), The Roles of Network Externalities and Social Interaction Ties in Building Wechat Users’ Continuance Intention, Computers in Human Behavior,69: 284-293. doi:10.1016/j.chb.2016.11.069 Yi-Na Li, Dong-Jin Li*, Kang Zhang (2016), The Impact of Metaphors on Information Visualization, Journal of Visualization,20(76): 1-18. doi:10.1007/s12650-016-0371-9 Yi-Na Li, Chi Yao, Dong-Jin Li, Kang Zhang* (2014), Adaptive Difficulty Scales for Parkour Games, Journal of Visual Languages and Computing, 25(6): 868-878 doi.org/10.1016/j.jvlc.2014.09.003
Research Funding
NSFC, The Influences of Visual Grammar on Consumers’ Information Processing and Decision Making. Humanities and Social Sciences Research Funding, Ministry of Education of China, Visual Communication of Warning Information in Public Space |
中文