His research interests include platform supply chain, cross-brand cooperation, consumer behavior, supply chain finance, Learning, data enveloping analysis (DEA). He has published more than 30 academic papers in foreign core journals and international conferences.

Recent publications:

?  Yong Zha, Quan Li, Tingliang Huang, and Yugang Yu. Strategic Information Sharing of Online Platforms as Resellers or Marketplaces. Marketing Science, 2023, 42(4): 659-678. Available at SSRN: https://ssrn.com/abstract=4190355

?  Yong Zha, Kehong Chen, Lingxiu Dong, and Yugang Yu. Financing supplier with retailer’s credit. Production and Operations Management, 2023, EXPRESS: https://journals.sagepub.com/doi/10.1177/10591478241231869

?  Yong Zha, Kehong Chen, Xiaohang Yue, Yugang Yu, Mukhopadhyay S. Trade credit contract in the presence of retailer investment opportunity. Naval Research Logistics (NRL), 2019, 66(4): 283-296. (Leading Article)

?  Xiangxiang Wu, Yong Zha*, Linzi Li, Yugang Yu. Market entry strategy in the presence of market spillovers and efficiency differentiation. Naval Research Logistics (NRL), 2022, 69: 128-143.

?  Yong Zha, Yuting Wang, Quan Li*, Wenying Yao. Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior. European Journal of Operational Research, 2022, 303: 753-766.

?  Quan Li, Yong Zha*, Yu Dong*. Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System. European Journal of Operational Research, 2023, 305(2): 644-658.

?  Xiangxiang Wu, Yong Zha*, Liuyi Ling, Yugang Yu. Competing OEMs’ responses to a developer's services installation and strategic update of platform quality. European Journal of Operational Research, 2022, 297(2): 545-559.

?  Linlin Zhao, Yong Zha*, Yuliang Zhuang, Liang Liang. Data envelopment analysis for sustainability evaluation in China: Tackling the economic, environmental, and social dimensions. European Journal of Operational Research, 2019, 275(3): 1083-1095.

?  Zha Y*, Liang L. Two-stage cooperation model with input freely distributed among the stages. European Journal of Operational Research, 2010, 205(2): 332-338.

?  Yong Zha, Xiaowei Guo*, Huaping Chen. How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective. Transportation Research Part E: Logistics and Transportation Review, 2022, 165: 102841.

?  Xiangxiang Wu, Yong Zha*, Yugang Yu. Asymmetric retailers’ sales effort competition in the presence of a manufacturer’s help. Transportation Research Part E: Logistics and Transportation Review, 2022, 159: 102625.

?  Xiang Wu, Yong Zha*, Yugang Yu. The developer’s sourcing strategy in the presence of a competing manufacturer and consumers’ two-dimensional differentiated preferences. Transportation Research Part E: Logistics and Transportation Review, 2022, 158: 102594.

?  Quan Li, Yong Zha*, Linzi Li, Yugang Yu. The Platform’s Credit-Offering Strategy in the Presence of Integrated and Independent Systems. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 2022, 52(2): 2933-2944.

? Yong Zha, Haonan Liu, Quan Li*, Xiangxiang Wu. Paid or Free? The Manufacturer’s Revenue Strategy in Response to the Developer's Entry in Technology Platform Market. IEEE Transactions on Engineering Management, 2023. DOI: 10.1109/TEM.2022.3228805

? Yong Zha, Xiangxiang Wu*, Haonan Liu, Yugang Yu. Paid or Free? Impact of a Platform Developer’s Entry on the Device Manufacturer with Different Power Structures and Revenue Models. Omega, 2023. DOI: 10.1109/TEM.2022.3228805

?  Kehong Chen, Yong Zha*, LC Alwan, Tingting Zhang. Dynamic pricing in the presence of reference price effect and consumer strategic behaviour. International Journal of Production Research, 2020, 58(2): 546-561.

?  Yong Zha, Lu Zhang, Chuanyong Xu, Tinging Zhang. A two‐period pricing model with intertemporal and horizontal reference price effects. International Transactions in Operational Research, 2021, 28(3): 1417-1440.

?  Yong Zha, Linlin Zhao, Yiwen Bian*. Measuring regional efficiency of energy and carbon dioxide emissions in China: A chance constrained DEA approach. Computers & Operations Research, 2016, 66: 351-361.

? Zha Y, Sun Y, Chen Y*, Zhao L. Idlefish or not? Online platform’s strategy of secondhand marketplace introduction in the presence of consumer’s uncertain preferences and strategic behavior. Annals of Operations Research, 2023. DOI: 10.1007/s10479-023-05584-z

?  Zhao L, Zha Y*, Wei K, Liang L. A target-based method for energy saving and carbon emissions reduction in China based on environmental data envelopment analysis. Annals of Operations Research, 2017, 255(1-2): 277-300.

?  Zhang J, Zha Y*, Yue X, Hua Z. Dominance, bargaining power and service platform performance. Journal of the Operational Research Society, 2016, 67(2): 312-324.

?  Zha Y, Zhang J*, Yue X, Hua Z. Service supply chain coordination with platform effort-induced demand. Annals of Operations Research, 2015, 235(1): 785-806.

?  Zha Y, Liang N, Wu M, Bian Y. Efficiency evaluation of banks in China: A dynamic two-stage slacks-based measure approach. Omega, 2016, 60: 60-72.

?  Chen Y, Zha Y*, Wang D, Bi G. Optimal pricing strategy of a bike-sharing firm in the presence of customers with convenience perceptions. Journal of Cleaner Production, 2020, 253: 119905.

?  Zhao L, Zha Y*, Liang N, Liang L. Data envelopment analysis for unified efficiency evaluation: an assessment of regional industries in China. Journal of Cleaner Production, 2016, 113: 695-704.

?  Zha Y*, Song A, Xu C, Yang H. Dealing with missing data based on data envelopment analysis and halo effect. Applied Mathematical Modelling, 2013, 37(9): 6135-6145.

?  Cook W D, Liang L, Zha Y, Zhu J. A modified super-efficiency DEA model for infeasibility[J]. Journal of the Operational Research Society, 2009, 60(2): 276-281.