Publications： 

35. Zhang T,  Zhu X,  Gou Q. (2016)  Demand Forecasting and Pricing Decision with the Entry of Store Brand under Various Information Sharing Scenarios, Asia-pacific Journal of Operational Research, Accepted.

34. Wang N*, Gu J, Gou Q, Yue J. (2016) Supply chain contracting with linear utility function. International Journal of Information Systems and Supply Chain Management, Accepted.

33. He Y, Zhang J, Gou Q*, Bi G. (2016) Supply Chain Decisions with Reference Quality Effect under the O2O Environment. Annals of Operations Research, Accepted.

32. Lu L,  Gou Q, Tang W, Zhang J*. (2016) Joint pricing and advertising strategy with reference price effect, International Journal of Production Research, Accepted.

31.  Wang N, Gou Q*,  Fang X, Liang L. (2016) Supply Chain Performance and Coordination under Two Wholesale Price Contracts with the Market Disruption. International Transactions in Operational Research, Accepted.

30. Zhang Y, Li J, Gou Q*. (2016) An Allocation Game Model with Reciprocal Behavior and its Applications in Supply Chain Pricing Decisions, Annals of Operations Research,  DOI 10.1007/s10479-016-2165-9.

29. Gou Q, Sethi S, Yue J, Zhang J* (2016) Push and pull contracts in a local supply chain with an outside market. Decision Sciences. In Press.

28.  Shen T, Dai Q*, Wang R, Gou Q (2015). The Impact of Online Additional Reviews on Consumer's Purchase Process. International Journal of Information Systems and Social Change (IJISSC), 6(1), 24-40.

27.  Zhang, J., Gou, Q.*, Li, S., & Huang, Z. (2015). Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain. Dynamic Games and Applications, Accepted.

26. Zhang, T., Gou, Q.*, & Liang, L. (2015). Suppliers’ competition and manufacturer’s product mix: the role of ingredient brand. 4OR, 13(3), 293-307.

25.  Zhang, J., Gou, Q.*, Yang, F., & Liang, L. (2015). Online hot selling period and its impact on e-retailer’s pricing strategies. International Journal of Production Research, Accepted.

24. Liu, X., Gou, Q.*, Alwan, L., & Liang, L. (2016). Option contracts: a solution for overloading problems in the delivery service supply chain. Journal of the Operational Research Society, 67: 187–197. 

23.  Zhou, E., Zhang, J., Gou, Q.*, & Liang, L. (2015). A two period pricing model for new fashion style launching strategy. International Journal of Production Economics, 160, 144-156.

22. Wang, N., Cheng, X., & Gou, Q*. (2015). Four Express Service Cooperation Modes for B2C E-Commerce: Models and Analysis. International Journal of Knowledge-Based Organizations (IJKBO), 5(4), 1-18.

21.  Gou, Q.*, Zhang, J., Zhang, J., & Liang, L. (2014). Nash Equilibria of Co-Operative Advertising Programs with Advertising Threshold Effects. International Journal of Information Technology & Decision Making, Accepted.

20. Huo, J., Gou, Q., Dai, Q., & Huang, Z*. (2014). Online Word-of-Mouth Reviews. In J. Wang (Ed.), Encyclopedia of Business Analytics and Optimization (pp. 1689-1697). Hershey, PA: Business Science Reference. doi:10.4018/978-1-4666-5202-6.ch151. 

19. Zhang, J., Zhou, E., Gou, Q., & Li, S*. (2014). Marketing Decisions with Reference Price Effect. In J. Wang (Ed.), Encyclopedia of Business Analytics and Optimization (pp. 1476-1485). Hershey, PA: Business Science Reference. doi:10.4018/978-1-4666-5202-6.ch133.

18. Zhang, J., Gou, Q.*, & Li, X. (2014). Ingredient Branding with Branded Service. In J. Wang (Ed.), Encyclopedia of Business Analytics and Optimization (pp. 1203-1212). Hershey, PA: Business Science Reference. doi:10.4018/978-1-4666-5202-6.ch111.

17. Liu, C., Zhang, T., Gou, Q.*, & Liang, L. (2014). Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer. International Journal of Management and Decision Making, 13(2), 122-142.

16. Shao, J., Gou, Q*., Zhang, J., & Liang, L. (2014). Service quality decisions for express delivery companies with learning effect. International Journal of Applied Management Science, 6(3), 191-211.

15. He, Y., Gou, Q*., Li, S., & Huang, Z. (2014). Price, quality and advertising decisions considering reference quality effects: search versus experience goods. Lecture Notes in Management Science, 6, 239-246.

14.  Gou, Q., Zhang, J.*, Liang, L., Huang, Z., & Ashley, A. (2014). Horizontal cooperative programmes and cooperative advertising. International Journal of Production Research, 52(3), 691-712.

13. Zhang, J., Gou, Q.*, Zhang, J., & Liang, L. (2014). Supply chain pricing decisions with price reduction during the selling season. International Journal of Production Research, 52(1), 165-187.

12. Wang, K.*, Gou, Q., Yang, L., & Shan, S. (2013). Coordination of a fast fashion supply chain with profit-loss sharing contract. Fast Fashion Systems: Theories and Applications, 4, 77.

11.  Wang, M., Gou, Q.*, Wu, C., & Liang, L. (2013). An aggregate advertising response model based on consumer population dynamics. International Journal of Applied Management Science, 5(1), 22-38.

10. He, Y., Gou, Q.*, Wu, C., & Yue, X. (2013). Cooperative advertising in a supply chain with horizontal competition. Mathematical Problems in Engineering, 2013.

9. Zhang, J., Gou, Q., Liang, L., & He, X*. (2013). Ingredient branding strategies in an assembly supply chain: models and analysis. International Journal of Production Research, 51(23-24), 6923-6949.

8. Zhang, J., Gou, Q.*, Liang, L., & Huang, Z. (2013). Supply chain coordination through cooperative advertising with reference price effect. Omega, 41(2), 345-353.

7. Gou, Q., Cheng, J., Zhang, J., Liang, L., & Li, S*. (2013). A two-period pricing model with group-buying. Applications of Management Science (Applications of Management Science, Volume 16) Emerald Group Publishing Limited, 16, 193-218.

6. He, Y., Gou, Q., Liang, L., Huang, Z.*, & Gupta, R. (2012). Cooperative Public Service Advertising Strategies for a Supply Chain System. Applications of Management Science, 15, 89.

5. Wang, K.*, Gou, Q., Sun, J., & Yue, X. (2012). Coordination of a fashion and textile supply chain with demand variations. Journal of Systems Science and Systems Engineering, 21(4), 461-479.

4. Ling, L.*, Liang, L., Gou, Q., & Du, S. (2011). ATC-based task allocation in virtual enterprise. International Journal of Integrated Supply Management, 6(1), 92-107.

3. Gou, Q., Liang, L.*, Huang, Z., & Xu, C. (2008). A joint inventory model for an open-loop reverse supply chain. International Journal of Production Economics, 116(1), 28-42.

2. Gou, Q., Ren, L., Liang, L.*, & Huang, Z. (2008). An inventory approach for a local collection point in reverse supply chains. International Journal of Sustainable Society, 1(1), 55-84.

1.  Gou, Q., Liang, L.*, Xu, C., & Zha, Y. (2008). A modified joint inventory policy for VMI systems. International Journal of Information Technology & Decision Making, 7 (2), 225-240.

Papers  Under Review：

4. Ying Wu, Haiyan Li, Qinglong Gou and Jibao Gu. Supply Chain Models with Corporate Social Responsibility.

3. Lili Yu, Chuanyong Xu, Juan Zhang and Qinglong Gou, Horizontal co-operative advertising programs with advertising threshold effects.

2.  Ruibing Wang, Qinglong Gou, Jason Choi and Liang Liang. Advertising Strategies for a Platform Ecosystem.

1. Zhang JZ, Gou Q, Yang F, Ling L. (2014) Optimal Decision Analysis and Incentive Mechanism Design in Research Cooperation of Tutor and Postgraduate in China. 

Working Papers：

1. Juzhi Zhang, Qinglong Gou, Xiuli He and Subodha Kumar, New ProductPricing Strategy in the Social Media Era.

2. Juzhi Zhang, Qinglong Gou, Liang Liang and Xiaohang Yue, Pricing and Quick Delivery Capacity Setting with Consumer Delivery Delay Risk Concern.

3. Qinglong Gou, Juzhi Zhang and Liang Liang. Newsvendor Models with Strategic Voting Consumers.

4. Ruibing Wang, Qinglong Gou and Yonghua Ji. Dynamic and Efficiency of a Paltform Ecosystem.

5. Ran Pan, Qinglong Gou and Zhimin Huang. Coordinating the fairness concern supply chain with option contracts.