Research Area: supply chain management

Published Paper

[1] Shengming Zheng, Quan Zheng*, Asoo J. Vakharia. (2024). Wholesale price discrimination and contract unobservability, Production and Operations Management, 33(6): 1320-1334.

[2] Xiaolong Guo, Shengming Zheng*, Yugang Yu, Fuqiang Zhang. (2021). Optimal bundling strategy for a retail platform under agency selling, Production and Operations Management, 30(7): 2273-2284.

[3] Shengming Zheng, Yugang Yu*. (2021). Manufacturer encroachment with equal pricing strategy, Transportation Research Part E: Logistics and Transportation Review, 152: 102346.

[4] Yugang Yu, Bo Wang, Shengming Zheng*. (2024). Data-driven product design and assortment optimization, Transportation Research Part E: Logistics and Transportation Review, 182: 103413.

[5] Lin Wei, Shengming Zheng, Shaofu Du, Baofeng Zhang*. (2025). Agency selling or reselling: The role of cause marketing, European Journal of Operational Research, 320(2): 343-357.

[6] Shengming Zheng, Yugang Yu, Buqing Ma*. (2022). The bright side of third-party marketplaces in retailing, International Transactions in Operational Research, 29(1): 442-470.

Teaching Experience

MBA, Game Theory, 2023–2025

Professional Services

Guest Editor, Special Issue “Platform?Based Supply Chain Management”, International Journal of Pro? duction Economics, 2025 

Journal Referee: Transportation Research Part E: Logistics and Transportation Review, International Journal of Production Economics, Electronic Commerce Research and Applications, Managerial and Decision Economics, International Transactions in Operational Research