2016 Sep-2020 Nov  

University of Nottingham, Ningbo, China, International Doctoral Innovation Centre, PhD in Digital Technologies

2015 Sep-2016 Sep

University of Nottingham, UK, International Doctoral Innovation Centre, PhD in Digital Technologies 

2014 Sep-2015 Sep 

University of Warwick, UK, MSc Marketing and Strategy

2010 Sep-2014 July

University of Nottingham, Ningbo, China, BA(Hons) International Business Management

Journal Articles

Hou, F., Guan, Z., Li, B., and Chong, A. Y. L. (2019). Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China. Internet Research. 30 (1), 141-163

Wang, Z., Guan, Z., Hou, F., Li, B., and Zhou, W. (2019). What determines customers’ continuance intention of FinTech? Evidence from YuEbao. Industrial Management & Data Systems 119 (8), 1625-1637

Liu, M. J., Huang, J., Chong, A. Y. L., Guan, Z., and Yannopoulou, N. (2015). Fellow-townsmenship as the mechanism for exploring and exploiting business opportunities: A longitudinal reflection of the nineteenth century Ningbo entrepreneurs in Shanghai. Business History 57 (6), 773-799.

Conference Proceedings

Guan, Z., Hou, F., Li, B., Phang, C. W., and Chong, A. Y. L. (2019). What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. In the 40th International Conference on Information Systems (ICIS 2019), 15-18 December 2019, Munich, Germany.

Li, B., Hou, F., Guan, Z., and Chong, A. Y. L. (2018). What drives people to purchase virtual gifts in live streaming? The mediating role of flow. In 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan.

Li, B., Hou, F., Guan, Z., Chong, A. Y. L. and Pu, X. (2017). Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: The Moderating Role of Readability. In 21st Pacific Asia Conference on Information Systems (PACIS 2017), 16-20 July 2017, Langkawi Island, Malaysia.

Guan, Z. (2018). Strategic crisis communication on social media: message strategy from issue selling perspective. Doctoral Consortium in 22nd Pacific Asia Conference on Information Systems (PACIS 2018), 26-30 June 2018, Yokohama, Japan.