中文
MA Buqing
Non-tenured Associate Professor
Department of Business Administration
Discipline: Marketing
Office:96 Jinzhai Road, Hefei, Anhui Province
Email:mabuqing@ustc.edu.cn
Joined University of Science and Technology of China in 2020

Education:

University of Science and Technology of China, Hefei, China

    Ph.D., Management Science and Engineering, 2020

University of Illinois at Urbana-Champaign, Champaign, IL, USA

    Joint-cultivated doctoral student., Marketing, 2017-2019


RESEARCH INTERESTS:

Return policy, information sharing, consumer installment



PUBLICATION:

Buqing Ma, Chenchen Di, and Lu Hsiao. 2020. “Return Window Decision in a Distribution Channel.” Production and Operations Management, 29(9), 2121-2137.


Revision and Under Review:

 "Return Channel Choice and Return Policy Decision"  with Yunchuan Liu, and Zhongsheng Hua, Second Round at Management Science

 "To Facilitate or to Hinder: Retailers' Strategy of Consumer Information Sharing and Target Segment"   with Guangwen Kong and Guang Li, Rejected and Resubmit at Manufacturing & Service Operations Management.

"Marketing Strategies incorporating Consumer Installment Business Models"  with Yingju Chen, under review at Marketing Science.