Strategic Information Sharing of Online Platforms as Resellers or Marketplaces , Marketing Science , 2023 , 42(4)659-678

Strategic Contract Offering and Channel Choices in Live Streaming E-Commerce , IEEE Transactions on Engineering Management , 2025 , 73(1)123-135

Paid or Free? The Manufacturer’s Revenue Strategy in Response to the Developer’s Entry in Technology Platform Market , IEEE Transactions on Engineering Management , 2024 , 716160 -6172

Proprietarily or Open? Online Credit Offering Strategy for a Platform-Based Retailer , IEEE Transactions on Engineering Management , 2023 , 718990-9002

Subsidize or line Credit in Platform-based Supply Chain System , European Journal of Operational Research , 2023 , 305(2)644-658

The Platform's Credit-Offering Strategy in the Presence of Integrated and Independent Systems , IEEE Transactions on systems man cybernetics-systems , 2022 , 52(5)2933-2944

Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior , European Journal of Operational Research , 2022 , 303(2)753-766

Cooperation or coopetition? Online platforms’ private label products encroachment and brand manufacturers’ pricing model selection , Journal of Modelling in Management , 2025 , 20(3)1081-1101