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  • 薛寒冰
  • 博士后
  • xuehb@ustc.edu.cn
  • 管理科学系
  • 市场营销
English
  • Avoid following individual shopping time habit to promote new products: Evidence from a randomized field experiment , Journal of Retailing and Consumer Services , 2025 , 82104058
  • Nonlinear moderating effects of individual social engagement in freemium strategies on digital content platforms , Industrial Management & Data Systems , 2025 , 125(1): 214-237
  • Provincial production and pollution treatment performance in China based on a two-stage eco-inefficiency approach with undesirable intermediate outputs , Journal of Cleaner Production , 2022 , 331: 130016-130016
  • 电子商务购物车推荐效果:关于娱乐产品的田野实验 , 中国科学技术大学学报 , 2023 , 53(5)0507
  • 私域社群题外高社交互动带来的购买抑制研究 , 管理科学 , 2024 , 37(4): 1-13