National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference
, Transportation Research Part E: Logistics and Transportation Review
, 2023
, 175(2023): 1-17
How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective
, Transportation Research Part E: Logistics and Transportation Review
, 2022
, 2022: 1-30