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  • 郭晓薇
  • 博士后
  • xiaoweig@mail.ustc.edu.cn
  • 管理科学系
  • 运营管理
English
  • National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference , Transportation Research Part E: Logistics and Transportation Review , 2023 , 175(2023): 1-17
  • How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective , Transportation Research Part E: Logistics and Transportation Review , 2022 , 2022: 1-30