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Free Shipping or Not? Retail Platform Operations Considering Reference Effect and Loyal Consumers , IEEE Transactions on Engineering Management , 2024 , 71: 8686-8700

Joint decisions on selling mode choice and emission reduction investment under cap-and-trade regulation , International Journal of Production Research , 2024 , 62(18): 6753-6780

Optimal pricing and inventory policies with reference price effect and loss-averse customers , OMEGA- International Journal of Management Science , 2021 , 99102174

Dynamic pricing with reference price effect and price-matching policy in the presence of strategic consumers , Journal of the Operational Research Society , 2019 , 70(12): 2069-2083

The reference effect on a retailer's selling strategy with limited initial inventory level and strategic consumer behavior , Computers & Industrial Engineering , 2022 , 169: 108260-108260