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Operational role of retail bundling and its implications in a supply chain , Production and Operations Management , 2019 , 28(8)1903-1920

The Impact of Limited Supply on a Firm's Bundling Strategy , Production and Operations Management , 2015 , 24(12)1931-1944

Supplier versus platform bundling: Optimal strategies under agency selling , Transportation Research Part E: Logistics and Transportation Review , 2023 , 179103325-103325

Manufacturer- versus retailer-initiated bundling: Implications for the supply chain , Transportation Research Part E: Logistics and Transportation Review , 2022 , 157102552

Target or not- Endogenous advertising strategy under competition , IEEE Transactions on System, Man and Cybernetics( IEEE Transactions on SMC Part A-Systems and Humans) , 2020 , 50(11)4472 -4481

Contract and Product Quality in Platform Selling , European Journal of Operational Research , 2019 , 272(3)928-944

Manufacturer encroachment with advertising , OMEGA- International Journal of Management Science , 2020 , 91102013-102013

Gray market product quality in the circular economy era , International Journal of Production Research , 2020 , 58(1)308-331

Strategic Role of Retailer Bundling in a Distribution Channel , Journal of Retailing , 2015 , 91(1)50-67

Generative AI usage among investor types: The role of personality and perceptions , Finance Research Letters , 2025 , 82107604

How do personality traits affect investors’ decision on crypto market including cryptocurrencies and NFTs? , Review of Behavioral Finance , 2024 , 16(4)600-619

基于供应链结构的共享折扣策略研究 , 管理学报 , 2022 , 19(3)423-432