Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors
, Marketing Letters
, 2026
, 37(14)1-12
To be perfect or to be honest? The impact of two-sided product descriptions on purchase intention in live streaming commerce
, Asia Pacific Journal of Marketing and Logistics
, 2026
, 38(8)2295C2313
Investigating the effect of tourism short video background music congruence on viewers’ travel intention
, Current issues in tourism
, 2025
, 28(9)1496-1512