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  • 焦文宇
  • 特任副教授
  • jiaowy@ustc.edu.cn
  • 工商管理系
  • 市场营销
English
  • Reexamining Gaussian copula endogeneity correction with noncontinuous endogenous regressors , Marketing Letters , 2026 , 37(14)1-12
  • To be perfect or to be honest? The impact of two-sided product descriptions on purchase intention in live streaming commerce , Asia Pacific Journal of Marketing and Logistics , 2026 , 38(8)2295C2313
  • Investigating the effect of tourism short video background music congruence on viewers’ travel intention , Current issues in tourism , 2025 , 28(9)1496-1512