He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias
, Journal of Consumer Research
, 2025
, 51(6)1098-1119
Fix-Me or Grow-Me? Implicit Mindsets Shape Educational Product Preferences
, Psychology and Marketing
, 2026
, 43(5)986-1001
The self on display: The impact of self‐objectification on luxury consumption
, Psychology and Marketing
, 2024
, 41(10)2412-2430